Shot on Iphone by apple
Apple‘s “Shot on iPhone” campaign is a super successful way to show off the amazing cameras on their iPhones. Launched in 2015, the campaign aimed to promote the iPhone 6s, which featured a new 12-megapixel camera. Apple encouraged users to share their photos taken with the iPhone on social media platforms like Instagram and Twitter.
Campaign Overview
The Idea :
Instead of fancy ads, Apple used real pictures taken by real iPhone users! To show everyone that iPhones take incredible pictures, not just fancy cameras.
How did it work?
People took their best iPhone photos and shared them on social media with the hashtag #ShotoniPhone. Apple then chose some of the coolest pictures to display on billboards and even in magazines and commercials!
Impact
Huge success! People loved seeing everyday moments captured beautifully on iPhones. It made iPhone users feel special and proud to be part of something cool. It showed everyone the iPhone’s camera is a powerful tool for anyone to take amazing photos.
Impact and Results
Real people trust real people. Using real photos felt more genuine than staged ads. User-generated content (photos from users) is powerful and engaging. Social media can be a great tool to spread the word about a campaign.
Lessons Learned
Overall, the “Shot on iPhone” campaign is a great example of how a simple idea, combined with user participation and social media, can create a powerful and memorable marketing experience.
