Skoda, the Czech car manufacturer, has always been known for its creativity and forward-thinking approach. In this campaign, they took the concept of out-of-home advertising to a whole new level by integrating it directly into their cars.
Campaign Overview
The Ingenious Idea
The campaign was designed to promote Škoda’s new electric vehicle (EV) offering, the ENYAQ. Instead of traditional billboards or posters, they leveraged the rear (view) window of the car as a canvas for advertising. But here’s the twist: these weren’t ordinary billboards—they were baby billboards!
How It Worked
Baby Billboards: Škoda strategically placed miniature billboards on the rear windows of ENYAQ cars. These billboards featured eye-catching visuals and messages related to the EV.
Mobile Advertising : As the ENYAQ cars drove around town, they became moving billboards, catching the attention of pedestrians, other drivers, and passersby.
Interactive Experience : People on the streets could engage with the campaign by reading the messages, taking photos, and sharing them on social media. It turned every ENYAQ owner into an ambassador for Škoda’s electric mobility.
Impact and Results
Skoda’s “Out-of-Home in Your Car” campaign demonstrates that innovation, playfulness, and a touch of surprise can make a lasting impact.
Lessons Learned
Brand Visibility : The campaign generated significant buzz and increased brand visibility. People couldn’t help but notice these adorable baby billboards on the roads.
Memorable Impact : By turning their cars into mobile advertising spaces, Škoda created a memorable experience for both drivers and viewers. It’s not every day you see a car with a mini billboard!
Consumer Engagement : The interactive nature of the campaign encouraged people to actively participate. It sparked conversations and curiosity about Škoda’s EV lineup.
Creative Thinking : The campaign showcased Škoda’s ability to think outside the box. It’s a lesson for marketers: sometimes the most effective advertising is the unexpected one.
