Cheetos Museum
Cheetos Museum is a delightful and quirky celebration of everyone’s favorite cheesy snack. This campaign was a clever and engaging way for the Cheetos brand to boost brand awareness and user interaction in 2017.
Campaign Overview
Cause for the Campaign :
Celebrate the unique and quirky shapes of Cheetos puffs. Encourage user engagement with the brand.
Concept:
The museum concept turned the unique Cheetos shapes into “art.” Users could submit photos, vote on other submissions, and view a gallery of the most interesting shapes.
Execution:
Create a digital platform (website or app) where users could submit photos of interesting Cheetos shapes they found in their bags. The campaign used social media to spread the word, encouraging people to share photos with hashtags. Some countries even had limited-edition packs with special “Cheetos Museum” game pieces hidden inside, leading to prize giveaways.
Impact and Results
- Huge User Engagement: Over 100,000 Cheetos shape submissions were received!
- Social Media Buzz: Millions of views were generated across social media platforms.
- Physical Pop-Up Museum: The success of the digital campaign led to a short-lived pop-up museum showcasing some of the most creative Cheetos shapes.
Lessons Learned
- User-Generated Content: Leveraging user-generated content like photos can be a powerful and cost-effective marketing tool.
- Embrace the Quirky: Don’t be afraid to celebrate the unique qualities of your product.
- Social Media Integration: Integrate social media platforms to amplify your campaign’s reach.
