Celebrate the art of Guerrilla Marketing!

Guerrilla marketing is all about using novel, unexpected methods to boost sales or attract interest in a brand or business. Forget the traditional billboards and TV commercials; guerrilla marketing thrives on surprise, creativity, and unconventional interactions.

 

a mural of a man with a bush growing on the side of a building querilla marketing

What ?

Guerrilla marketing is not your run-of-the-mill advertising strategy. It’s the rebel with a cause, the disruptor in the marketing world.

 

Why

Just like guerrilla warfare relies on ambushes and surprise attacks, guerrilla marketing catches its audience off guard. It’s about making a dramatic impression, leaving people talking, and creating buzz.

 

The Guerrilla Legacy

In 1984, advertising guru Jay Conrad Levinson coined the term “guerrilla marketing.” He championed nontraditional, low-budget campaigns that create a buzz. Today, guerrilla marketing thrives in the digital age, where social media can turn a quirky idea into a viral sensation. Remember, guerrilla marketing isn’t for the faint-hearted—it’s for the bold, the daring, and those who want to break free from the mundane. So buckle up, fellow marketing rebels! Let’s explore the wild world of guerrilla creativity together.

The person who coined term Guerilla Marketing