Burger King and McDonald’s are iconic rivals, like Pelé and Maradona in football. But sometimes, chaos can lead to creativity. Thanks to Rappi , Burger King embraced the unexpected.
Campaign Overview
The Challenge:
Burger King wanted to boost sales and stand out from their fast-food competitors.
The Solution:
Partner with Rappi, a popular delivery app in Brazil, to offer a unique combo meal.
The "Impossible":
Traditionally, Burger King and McDonald’s are fierce rivals. This campaign offered a combo consisting of a Burger King Whopper and McDonald’s fries, delivered together through Rappi.
Execution:
- Ordering the Impossible: Customers who ordered a Whopper through the Rappi app triggered a special process.
- Double Delivery: The Rappi courier would first pick up a Whopper from Burger King.
- The Twist: Next, they would stop at a nearby McDonald’s and add an order of fries to the delivery.
- Unified Delivery: Finally, the courier would deliver both items – the Whopper and McDonald’s fries – to the customer as a single “Impossible Combo.”
Impact and Results
- Sales Success : The campaign proved popular, likely due to its novelty and the chance to get both brands in one order.
- Brand Buzz: The unexpected partnership between Burger King and McDonald’s, facilitated by Rappi, generated significant online buzz and media attention.
- Customer Satisfaction: Many online reviews praised the convenience and deliciousness of the “Impossible Combo.”
Lessons Learned
- Think Outside the Bun: Don’t be afraid to break away from traditional marketing strategies.
- Strategic Partnerships: Collaborations can be a powerful way to reach new audiences and achieve mutual benefit.
- Customer Convenience: Offering a convenient and unique experience can be a winning formula.
