Dance for scoops Corner house
Corner House, a renowned ice cream chain in Bengaluru, India celebrated National Ice Cream Day on July 16 in a truly unique and entertaining manner with Dance for Scoops. To mark the occasion, they decided to give away a free scoop of ice cream to their customers. But here’s the twist: patrons had to dance their way into the ice cream shop in front of CCTV cameras!
Campaign Overview
Objective:
Create buzz, engage customers, and celebrate Ice Cream Day.
Strategy:
Combine free ice cream with a fun and memorable experience.
Execution :
Customers were encouraged to dance their hearts out as they entered the Corner House ice cream shop.
Location :
The campaign took place across various Corner House outlets in Bengaluru, India.
How It Worked :
Dance Your Way In : Customers approaching the store were greeted with the challenge: “Dance for your scoop!” Whether it was a twirl, a moonwalk, or an impromptu jig, everyone had to show off their best moves.
CCTV Cameras: The entire dance performance was captured on CCTV cameras. Corner House turned this into a delightful compilation video.
Free Scoop : Once the dance was complete, customers were rewarded with a delicious scoop of their favorite ice cream flavor.
Impact and Results
Viral Sensation : Videos of customers dancing their way into Corner House went viral on social media platforms. People loved the idea and shared their own dance clips.
Positive Brand Image : Corner House’s playful approach reinforced their brand as a fun-loving, customer-centric ice cream destination.
Inspiration
Bengaluru’s Corner House drew inspiration from a UK cafe that offered free bagel chips to shoppers who danced their way into the store. It’s proof that a little dance can make life sweeter!
