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Explore Burger King Brazilâs âWhopper Islandâ campaignâwhere a real volcanic island named McDonald became a flame-grilled branding stunt. Discover how...
Explore Aguilaâs âUnofficial Goalsâ campaignâwhere missed football shots triggered beer discounts. Discover how media innovation and emotional reframing turned frustration...
Explore Budweiserâs âBud Resaleâ campaignâwhere fake listings and hype culture turned beer into a collectorâs item. Discover how satire and...
Explore Change The Refâs âThe Final Examâ campaignâan activist video game that debunks myths about gun violence. Discover how gameplay...
Explore Gatoradeâs âTurf Finderâ campaignâwhere satellite data and urban empathy turned city corners into playgrounds. Discover how tech-enabled mapping drove...
Explore KFCâs âThe Recipe Runâ campaignâwhere gamers recreated fried chicken inside Zelda. Discover how brand hijacking and speedrun culture turned...
Explore BMWâs âiJackâ campaignâwhere EVs photobombed Google Maps listings to boost test drives. Discover how geo-targeted guerrilla marketing turned charging...
Explore KFC Brazilâs âPrize on the Boneâ campaignâwhere laser-engraved chicken bones delivered surprise prizes and nostalgic delight. Discover how gamified...
Explore Oreoâs âKintsugiâ campaignâwhere broken cookies became symbols of joy and resilience. Discover how cultural storytelling and product innovation turned...
Explore Sol Cementâs âSightWalksâ campaignâan inclusive urban design initiative that turned sidewalks into tools for accessibility. Discover how tactile infrastructure...
Explore Cadburyâs âShah Rukh Khan â My Adâ campaign, where AI and empathy merged to empower small businesses. Discover how...
Discover "The Misheard Version" by Specsavers. The Cannes Grand Prix-winning campaign that used Rick Astley's hit to drive awareness and...