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The Pedigree Child Replacement Programme was an ingenious marketing campaign by Pedigree, the pet food brand . It specifically targeted...

The Snickers "Hungerithm" marketing campaign was a clever and data-driven marketing ploy by Mars, the company behind Snickers chocolate bars....

The Social Swipe campaign was a unique and innovative experiential marketing effort created by Misereor, a German non-profit organization dedicated...

The Hangover Whopper campaign by Burger King Brazil in December 2023.It targeted partygoers who might be experiencing a hangover and...

The Trash and Win campaign, launched by Heineken in Spain, is a prime example of gamifying recycling to encourage responsible...

The Handshake Hunt campaign, launched by Mercado Libre in Brazil for Black Friday in 2023, was a creative and effective...

Coors light out campaign happened during May 2024, during a baseball game, Los Angeles Angels' star player Shohei Ohtani accidentally...

The Nativa Meter campaign is a prime example of sustainable innovation in marketing. Farms in northern Colombia’s mountainous Cordoba region...

The LIFE EXTENDING STICKERS campaign is a great example of innovative and sustainable marketing by Makro, a wholesale supermarket chain...

“The First Edible Mascot” was a unique and memorable marketing campaign by Pop-Tarts. Pop-Tarts introduced the first-ever edible mascot in...

The Coca-Cola Valentine's Bus Stop campaign, a clever use of interactive technology to connect singles on February 14th. The guerilla...

The “Share a Coke” campaign, which originated in Australia in 2011, is one of Coca-Cola’s most memorable marketing initiatives. The...