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Heinekenâs âHidden in Plain Sightâ is a masterclass in creative compliance and cultural integration. For marketers, the lesson is clear:...
Explore Uber Eatsâ âOmniliveryâ campaignâwheelchair-adapted scooters that redefined delivery as inclusion, winning global recognition.
Explore RSFâs âUncensored Libraryâ campaignâbuilt inside Minecraft to bypass censorship and give young people access to banned journalism.
Explore Heinekenâs âBoycott Adsâ campaignâtransforming anti-vaxxer negative reviews into geolocated ads that boosted visibility for safe bars.
Explore âThe Homeless Galleryâ campaign by Hinz&Kunztâan outdoor art exhibition that humanized homelessness, drove donations, and won global recognition.
Explore IKEA Portugalâs âHidden Tagsâ campaignâQR codes hidden in decades-old furniture proved durability and reframed IKEA as a sustainable, long-lasting...
Explore Billy Boyâs CAMDOM campaignâintroducing the worldâs first digital condom app to protect intimacy from non-consensual recordings.
Explore Heineken Brazilâs âThe ClichĂ©â campaignâchallenging sexist beer advertising by flipping stereotypes during football season.
Explore Pedigree Brazilâs âCarameloâ campaignâcelebrating mixed-breed dogs as cultural icons to drive adoption, challenge bias, and win global recognition.
Explore Burger King Brazilâs âBK Taste Lawyersâ campaignâwhere attorneys taste-tested the BKÂź Taste burger to prove originality, turning legal scrutiny...
Explore Vaselineâs âVerifiedâ campaignâwhere viral hacks meet science. Discover how Unilever turned social myths into award-winning brand trust.
Explore British Airwaysâ âA British Originalâ campaignâcelebrating personal travel stories with witty, human storytelling across 500+ executions.