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Explore Sol Cementâs âSightWalksâ campaignâan inclusive urban design initiative that turned sidewalks into tools for accessibility. Discover how tactile infrastructure...
Explore Cadburyâs âShah Rukh Khan â My Adâ campaign, where AI and empathy merged to empower small businesses. Discover how...
Discover "The Misheard Version" by Specsavers. The Cannes Grand Prix-winning campaign that used Rick Astley's hit to drive awareness and...
Learn about Mastercard True Name, the industry-changing feature that empowers cardholders to use their preferred first name for greater dignity...
Cannes Lions Grand Prix Winner: Maxx Flash introduces The Killer Pack, a 100% biodegradable mosquito coil packaging lined with active...
The unofficial tour of the British Museum. VICE's Unfiltered History Tour uses Augmented Reality (AR) Instagram filters to reveal the...
More than just a garnish. Learn how the Corona Extra Lime initiative in China and South Africa transformed a simple...
Lebanon's AnNahar newspaper stopped the press for "The Elections Edition," donating a day's worth of paper and ink to print...
Discover the Adidas Liquid Billboardâthe world's first swimmable public display, built in Dubai, UAE, in 2021. This award-winning campaign (Cannes...
Discover how Heinekenâs â150 Years of Whateverkenâ campaign turned mispronunciation into marketing gold. A witty, inclusive celebration of brand elasticity,...
In Europe, thousands of seed varieties are banned from saleânot because theyâre dangerous, but because theyâre not registered in official...
In marathon culture, bib numbers are just identifiersâuntil Adidas gave one a deeper meaning. With Runner 321, Adidas launched a...