Out-of-Home in Your Car Skoda (Tiny Billboards)
Skoda, the Czech car manufacturer, has always been known for its creativity and forward-thinking approach. In this campaign, they took the concept of out-of-home advertising to a whole new level by integrating it directly into their cars.
Campaign Overview
The Ingenious Idea
The campaign was designed to promote Ć kodaâs new electric vehicle (EV) offering, the ENYAQ. Instead of traditional billboards or posters, they leveraged the rear (view) window of the car as a canvas for advertising. But hereâs the twist: these werenât ordinary billboardsâthey were baby billboards!
How It Worked
- Baby Billboards:Â Ć koda strategically placed miniature billboards on the rear windows of ENYAQ cars. These billboards featured eye-catching visuals and messages related to the EV.
- Mobile Advertising : As the ENYAQ cars drove around town, they became moving billboards, catching the attention of pedestrians, other drivers, and passersby.
- Interactive Experience :Â People on the streets could engage with the campaign by reading the messages, taking photos, and sharing them on social media. It turned every ENYAQ owner into an ambassador for Ć kodaâs electric mobility.
Impact and Results
Skodaâs âOut-of-Home in Your Carâ campaign demonstrates that innovation, playfulness, and a touch of surprise can make a lasting impact.
Lessons Learned
- Brand Visibility : The campaign generated significant buzz and increased brand visibility. People couldnât help but notice these adorable baby billboards on the roads.
- Memorable Impact : By turning their cars into mobile advertising spaces, Ć koda created a memorable experience for both drivers and viewers. Itâs not every day you see a car with a mini billboard!
- Consumer Engagement :Â The interactive nature of the campaign encouraged people to actively participate. It sparked conversations and curiosity about Ć kodaâs EV lineup.
- Creative Thinking :Â The campaign showcased Ć kodaâs ability to think outside the box. Itâs a lesson for marketers: sometimes the most effective advertising is the unexpected one.
